Video

Video

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https://melissajohnson.ca/wp-content/uploads/2022/02/visit-downtown-lethbridge.mp4

Visit Downtown Lethbridge

A commercial to showcase Downtown Businesses — I produced, conceptualized, hired a videographer and actors, coordinated schedules with all parties, and approved final edits.

I launched the commercial to Youtube, and designed a social media campaign to reveal it to the public, connecting with other downtown stakeholders including Tourism Lethbridge and Visit Lethbridge to amplify its reach.

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https://melissajohnson.ca/wp-content/uploads/2022/02/csp-fall.mp4

Clean Sweep Program

I tasked the Downtown Lethbridge BRZ’s summer ambassadors to shoot raw footage of the Clean Sweep Program’s fall leaf collection, which I edited and provided voiceover for the video. This was showcased on both the Downtown Lethbridge BRZ and Clean Sweep Program pages, as well as the BRZ YouTube channel.

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https://melissajohnson.ca/wp-content/uploads/2022/02/bright-lights.mp4

Bright Lights Festival

I produced a shot list and directed the videographer to capture and edit scenes from the Bright Lights Festival in Galt Gardens, as well as selecting its accompanying track.