Visit Downtown Lethbridge
A commercial to showcase Downtown Businesses — I produced, conceptualized, hired a videographer and actors, coordinated schedules with all parties, and approved final edits.
I launched the commercial to Youtube, and designed a social media campaign to reveal it to the public, connecting with other downtown stakeholders including Tourism Lethbridge and Visit Lethbridge to amplify its reach.
Clean Sweep Program
I tasked the Downtown Lethbridge BRZ’s summer ambassadors to shoot raw footage of the Clean Sweep Program’s fall leaf collection, which I edited and provided voiceover for the video. This was showcased on both the Downtown Lethbridge BRZ and Clean Sweep Program pages, as well as the BRZ YouTube channel.
Bright Lights Festival
I produced a shot list and directed the videographer to capture and edit scenes from the Bright Lights Festival in Galt Gardens, as well as selecting its accompanying track.